Toybox Tales Blog

As a toy store owner, there are few things more exciting than watching a trend take off and knowing we're stocked and ready to ride the wave. Right now, four hot toy trends are capturing the hearts of Aussie kids (and let’s be honest, a few grown-ups too), and we're thrilled to have them on our shelves.

If you’re a parent, grandparent or gift-giver, this is your cheat sheet to what kids are loving right now - and what will absolutely make their day!

1. Bluey Toys

If there's one thing that feels truly homegrown and beloved across all age groups, it's Bluey. This Aussie animated series has become a household staple, and the toys are just as charming as the Heeler family themselves. From plush toys to imaginative playsets, Bluey toys let kids bring the stories to life in their own living rooms.

We stock a wide range of Bluey merchandise, and trust us, these fly off the shelves faster than Bandit on a dad mission. Whether it's the Bluey Family Home playset or Bingo's plushie, this is a guaranteed hit.

2. Squishmallows

Is it a plushie? Is it a pillow? Is it a collectible? Trick question: it's all three! Squishmallows have become a global sensation, and they’re taking over Australia too. Kids adore their adorable faces and squishy texture, and parents love how comforting they are.

These cuties come in all shapes, sizes, and characters, and there's a thrill in collecting them (and trading them at school, if you know, you know). We keep a constantly updated selection in-store and online because once kids get one, they want them all!

3. Magna-Tiles MicroMAGS

Magnetic play is having a serious moment, and Magna-Tiles MicroMAGS are leading the charge. These mini but mighty building sets are fantastic for sparking STEM learning through creativity. They're compact, colourful, and brilliant for developing spatial awareness, fine motor skills, and engineering know-how (while still being super fun).

We’ve seen kids spend hours building towers, castles, and even entire towns with these. Perfect for screen-free playtime, and parents love how educational they are without feeling like "learning."

4. Fidget Toys

They’re not going anywhere! Fidget toys continue to be a top choice for kids of all ages. Whether it’s poppers, spinners, squishers or sensory tubes, there’s something satisfying about having a fidget in your hand. They’re great for focus, calming anxiety, or just keeping busy fingers entertained.

We stock a wide range of fidgets in vibrant colours, fun themes, and all the tactile feels kids love. They're small, affordable, and make fantastic stocking stuffers or pocket-money rewards.

Final Thoughts

Trends come and go, but these four are hot for a reason: they combine fun, learning, collectability, and a healthy dose of nostalgia. We love curating our collection around what brings joy and play to kids' lives — and these toys are doing just that.

So if you're looking to stock up for birthdays, rewards, or just because, pop in and see what all the buzz is about. You might even leave with a Squishmallow of your own (no judgment!).

Shop the trend. Shop the joy. Shop Toybox Tales.

Sarah Haines is the owner and manager of Toybox Tales, combining over a decade of senior experience in learning and development with a deep passion for purposeful play. Having led national training and development programs across large ASX-listed companies, Sarah brings a strong foundation in how people learn and grow. Her transition into the toy industry was driven by a belief in the power of play to foster creativity, confidence, and connection in children. Today, she’s recognised as a trusted voice in educational toys, sourcing play-based products that support learning in joyful, meaningful ways.