Hi, I’m Sarah - founder of Toybox Tales - and I wanted to personally clear up a question we’ve been hearing a lot lately:
“What exactly is a shoppable warehouse? Is it just a big discount store?”
Spoiler: it’s not. At all.
So... What Is a Shoppable Warehouse?
Great question! A shoppable warehouse is a retail concept that gives you all the benefits of a regular toy store - with a slightly more relaxed presentation.
Yes, we’re in a warehouse.
Yes, the merchandising isn’t quite as pretty as you’d find in a boutique shop.
And no, not every single item has a price tag on it (though we’re always here to help you with that).
But here’s what we do have:
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All products on display – just like any other store.
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Knowledgeable staff ready to help – because customer service is everything.
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Demo toys to try before you buy – including our popular balance bikes, scooters, and interactive learning toys.
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The full Toybox Tales range – it’s all here!
It’s Not a Discount Store—It’s a Smarter Way to Shop
We aren’t a clearance centre or a factory seconds space. Our products are the same high-quality toys you’ll find online and in boutique stores - many of them chosen for their educational value, open-ended play, and durability.
The only thing that’s changed?
We’ve trimmed back the frills on how we display them - so we can put more energy into helping you find the right toy, not the prettiest shelf.
Why We Love the Shoppable Warehouse Model
As a mum and small business owner, I’m always thinking about how we can offer real value without cutting corners. This new setup means:
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More space for kids to explore and try some of our toys and ride ons!
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A casual, relaxed vibe for parents to browse and ask questions. We even have a kitchen, bathroom and baby change facilities here!
- HEAPS more car parking that our previous shop front!
Honestly, if you’ve ever wished toy shopping could be a little more hands-on and a little less intimidating, you’re going to love this.
Come See for Yourself
Whether you’re shopping for a birthday gift, trying out a Kinderfeets bike, or just looking for inspiration, our shoppable warehouse is open and ready to welcome you.
📍 Drop in, say hi, and try the toys out for yourself.
We’re not changing what we do - we’re just doing it with a little more floor space.
In love and play,
Sarah
Sarah Haines is the owner and manager of Toybox Tales, combining over a decade of senior experience in learning and development with a deep passion for purposeful play. Having led national training and development programs across large ASX-listed companies, Sarah brings a strong foundation in how people learn and grow. Her transition into the toy industry was driven by a belief in the power of play to foster creativity, confidence, and connection in children. Today, she’s recognised as a trusted voice in educational toys, sourcing play-based products that support learning in joyful, meaningful ways.